New Pig and NASCAR Agree on Official Partnership
TIPTON,
PA. (June 16,
2009) –
New Pig and the National Association for Stock Car Auto Racing, Inc. (NASCAR)
announced today an exclusive agreement, making New Pig the officially licensed
Heavy Duty Wipers and Sorbents of NASCAR.
As an exclusive automotive partner under the NASCAR Performance
brand, New Pig will utilize NASCAR marks and marketing programs, at track,
in-store and in related media.
In
addition to the officially licensed status, New Pig will add a contingency
sponsorship in the NASCAR Whelen All-American Series.
“We’re excited about our exclusive partnership with NASCAR, and what it
will mean for our customers and our company,” said Ben Stapelfeld, New Pig chairman of the board.
“We feel that this partnership is an excellent opportunity to connect with
the ever-growing NASCAR audience. We also look forward to developing our
relationships with NASCAR teams, many of whom already use PIG products in their
shops.”
NASCAR
is one of the few professional sports leagues that have created an
automotive-specific marketing program for its family of automotive sponsors. The
platform, branded as NASCAR Performance, includes exclusive marketing rights,
the ability to co-brand products and product packaging as well as involvement in
a long list of integrated media programs.
“We
are excited to have a company with a product line as innovative as New Pig’s
join NASCAR,” said Odis Lloyd, managing director of NASCAR’s Automotive Group.
“We plan on working closely with New Pig to introduce their products both in our
garage as well as our fans’ garage and raise awareness of this partnership
through our marketing programs.”
About NASCAR
The
National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning
body for one of North America's premier
sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20
highest attended sporting events in the U.S.,
and is the No. 2 rated regular-season sport on television. NASCAR races are
broadcast in more than 150 countries and in 20 different languages. NASCAR fans
are the most brand loyal in all of sports, and as a result more Fortune 500
companies participate in NASCAR than any other sport.
About
NASCAR Whelan All-American Series
For more than 25
years, racing at short tracks throughout the country has provided the foundation
for NASCAR. That tradition continues in 2009 as the NASCAR Whelen All-American
Series will crown champions at the track, state and national level.
The NASCAR Whelen
All-American Series is NASCAR’s national championship program for short-track
racing. Connecticut-based Whelen Engineering, a leading manufacturer of
automotive, aviation, industrial and emergency vehicle lighting, is the series
sponsor. More than 10,000 drivers compete at nearly 60 NASCAR-sanctioned short
tracks throughout the U.S.
and Canada.
About NASCAR
Automotive
NASCAR’s
Automotive Group, based in the Charlotte, NC office, supports sponsorship and licensing
partnerships of companies in the automotive category and the contingency special
awards program. Under the NASCAR
Performance brand, automotive partners build brand awareness and sales of their
products and services via an integrated marketing program. The program includes: The NASCAR
Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that
trains automotive technicians for the workforce; the NASCAR Performance Network
– a nationwide network of quality automotive repair shops and parts stores;
NASCAR Angels - a reality based TV show that repairs the cars of deserving
people; a weekly TV show on SPEED called “NASCAR Performance”; a national radio
show called “NASCAR Performance LIVE” on MRN and SIRIUS XM; and print and online
media programs with the Babcox family of automotive magazines, NASCAR Scene and
NASCAR.com.
About New Pig
In 1985, New Pig
invented the first contained absorbent, the Original PIG® Absorbent
Sock, changing leak and spill management forever. Built around its award-winning
Pigalog® catalog, innovative product line, and legendary service, the
company has thrived. Now a multi-channel, multi-brand supplier of innovative
liquid management solutions and industrial maintenance products to industrial,
institutional, and government facilities in over 70 countries, PIG®
products, services, and technical expertise help workplaces stay safe, clean,
and save time and money.
The company's 500 +
page Pigalog® catalog features a wide variety of exclusive and
innovative PIG® Brand products, including the largest selection of
absorbent socks, mats, pillows, pans, and booms in the world. In addition, the
expanding product line includes material handling equipment, personal protection
apparel, spill response supplies, disposable and pre-moistened wipers, and other
workplace safety products.
Advertisement
PIG®
products and other quality brands are also available through its web site at newpig.com.
Other channels offering PIG® products include all Safety-Kleen
branches and NAPA stores, select Integrated Suppliers, and
B-to-B E-Commerce exchanges.
For more information
or a FREE Pigalog® catalog, contact New Pig at One Pork Avenue, Tipton, PA
16684 or call
1-800-HOT HOGS® (468-4647). The company's e-mail address is hothogs@newpig.com
and website is newpig.com.
June 29, 2009
New Pig and NASCAR Agree on Official Partnership
TIPTON,
PA. (June 16,
2009) –
New Pig and the National Association for Stock Car Auto Racing, Inc. (NASCAR)
announced today an exclusive agreement, making New Pig the officially licensed
Heavy Duty Wipers and Sorbents of NASCAR.
As an exclusive automotive partner under the NASCAR Performance
brand, New Pig will utilize NASCAR marks and marketing programs, at track,
in-store and in related media.
In
addition to the officially licensed status, New Pig will add a contingency
sponsorship in the NASCAR Whelen All-American Series.
“We’re excited about our exclusive partnership with NASCAR, and what it
will mean for our customers and our company,” said Ben Stapelfeld, New Pig chairman of the board.
“We feel that this partnership is an excellent opportunity to connect with
the ever-growing NASCAR audience. We also look forward to developing our
relationships with NASCAR teams, many of whom already use PIG products in their
shops.”
NASCAR
is one of the few professional sports leagues that have created an
automotive-specific marketing program for its family of automotive sponsors. The
platform, branded as NASCAR Performance, includes exclusive marketing rights,
the ability to co-brand products and product packaging as well as involvement in
a long list of integrated media programs.
“We
are excited to have a company with a product line as innovative as New Pig’s
join NASCAR,” said Odis Lloyd, managing director of NASCAR’s Automotive Group.
“We plan on working closely with New Pig to introduce their products both in our
garage as well as our fans’ garage and raise awareness of this partnership
through our marketing programs.”
About NASCAR
The
National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning
body for one of North America's premier
sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20
highest attended sporting events in the U.S.,
and is the No. 2 rated regular-season sport on television. NASCAR races are
broadcast in more than 150 countries and in 20 different languages. NASCAR fans
are the most brand loyal in all of sports, and as a result more Fortune 500
companies participate in NASCAR than any other sport.
About
NASCAR Whelan All-American Series
For more than 25
years, racing at short tracks throughout the country has provided the foundation
for NASCAR. That tradition continues in 2009 as the NASCAR Whelen All-American
Series will crown champions at the track, state and national level.
The NASCAR Whelen
All-American Series is NASCAR’s national championship program for short-track
racing. Connecticut-based Whelen Engineering, a leading manufacturer of
automotive, aviation, industrial and emergency vehicle lighting, is the series
sponsor. More than 10,000 drivers compete at nearly 60 NASCAR-sanctioned short
tracks throughout the U.S.
and Canada.
About NASCAR
Automotive
NASCAR’s
Automotive Group, based in the Charlotte, NC office, supports sponsorship and licensing
partnerships of companies in the automotive category and the contingency special
awards program. Under the NASCAR
Performance brand, automotive partners build brand awareness and sales of their
products and services via an integrated marketing program. The program includes: The NASCAR
Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that
trains automotive technicians for the workforce; the NASCAR Performance Network
– a nationwide network of quality automotive repair shops and parts stores;
NASCAR Angels - a reality based TV show that repairs the cars of deserving
people; a weekly TV show on SPEED called “NASCAR Performance”; a national radio
show called “NASCAR Performance LIVE” on MRN and SIRIUS XM; and print and online
media programs with the Babcox family of automotive magazines, NASCAR Scene and
NASCAR.com.
About New Pig
In 1985, New Pig
invented the first contained absorbent, the Original PIG® Absorbent
Sock, changing leak and spill management forever. Built around its award-winning
Pigalog® catalog, innovative product line, and legendary service, the
company has thrived. Now a multi-channel, multi-brand supplier of innovative
liquid management solutions and industrial maintenance products to industrial,
institutional, and government facilities in over 70 countries, PIG®
products, services, and technical expertise help workplaces stay safe, clean,
and save time and money.
The company's 500 +
page Pigalog® catalog features a wide variety of exclusive and
innovative PIG® Brand products, including the largest selection of
absorbent socks, mats, pillows, pans, and booms in the world. In addition, the
expanding product line includes material handling equipment, personal protection
apparel, spill response supplies, disposable and pre-moistened wipers, and other
workplace safety products.
PIG®
products and other quality brands are also available through its web site at newpig.com.
Other channels offering PIG® products include all Safety-Kleen
branches and NAPA stores, select Integrated Suppliers, and
B-to-B E-Commerce exchanges.
For more information
or a FREE Pigalog® catalog, contact New Pig at One Pork Avenue, Tipton, PA
16684 or call
1-800-HOT HOGS® (468-4647). The company's e-mail address is hothogs@newpig.com
and website is newpig.com.